dunnhumby BEYOND is an integrated shopper insight solution that gives brands and clients deeper understanding of their shoppers.

BEYOND is an exciting and game changing data insight solution. They needed a full-scale branding identity that reflected their boldness and desire to take the world of shopper insights to the next frontier. I created a top to bottom visual identity for them, which included main and subsidiary logo designs, a primary and secondary colour scheme and photography treatment. A varied selection of projects were created, based on the new visual identity. Some of these are: the official website, corporate presentation template, social media assets, digital and print brochures and large conference design. I also created a brand guide for third parties to reference in the event that I could not give personal consultation on projects. The brand is performing exceedingly well in the UK and has now expanded to Europe and the United States.