Rewarding shoppers for sharing

HuYu is a mobile app that gives shoppers rewards for sharing their grocery receipts and opinions. The HuYu app is fast, transparent, and easy to use.

HuYu users can scan shopping receipts and answer surveys, while collecting points for each activity. Users redeem points as e-vouchers for Amazon and other retailers. We were aware that shopping and receipts were not the most exciting things for customers to focus on, so we made a conscious decision to make the visuals fun and whimsical. We also made sure that users knew that we took their information seriously by assuring them that all GDPR protocols were observed. A complete visual identity was created for the app, from logo creation, colour scheme, tone of voice and website.

It’s a fair, simple, and easy way to make data work for customers.