Starting in March 15, 1954, Clarins opened its first Clarins Institute with the pioneering belief that well-being and happiness were inextricably linked to beauty.

For the launch of its flagship product, Double Serum, Clarins wanted to fully communicate its benefits to specific audiences who would be very likely to give it a positive reception. After a thorough research exercise to identify potential customers, a mobile creative campaign was built. Using a combination of demographics, geo-fencing and location, the campaign was released. The creative was executed via mobile advertising, online banner ads and video. The results of the creative surpassed expectations and was replicated several times over.